It’s given that any online business needs to be at the top of search engines to be successful. Researching on what keywords your target customers search for is one thing, but have you thought of the different mechanisms and types of searches that they actually perform? Here are those other aspects of search that some people overlook and are equally important for your online business:
Every master plan needs to be tested. No matter how perfect or how well thought out it might be, without test driving it could lead to a disaster. A business expert would know that an operation plan is always tested out before the real execution. The same goes for Search Engine Optimization. In Search Engine Optimization, there are no rules. Ask any professional, and they’ll tell you the same. It doesn’t consist of any formulas or calculations. To keep it simple, we broke it down two things: planning and testing.
The essentials of search engine optimization roots from the things you do to your web pages. When it comes to SEO, people tend to get stuck in certain steps. Selecting the right words for your titles or even the arrangement of your titles are all important factors. Before, you begin to optimize your website it is important to consider some of the bigger factors that affect your on page optimization.
Planning is important, but in SEO, it’s crucial for SEO to have a planned hierarchy. Start with your business goals and then screen your entire website for any necessary changes you think it might need to meet those goals. When going through each page, keep the following things in mind:
Dead pages, bad links, 404 errors, whatever you wish to call them are great ways to increase your bounce rate, decrease your online revenues and just make you look sloppy. Having no control over your website might be the cause for such mistakes. Proper redirection and linking are simple guidelines that ‘welcome’ your visitors while not doing these simple tasks could turn your visitors away –permanently.
Korea Times- Seoul, Korea (March 4, 2010)
Wevio, web solution, design & development company based in New York City was selected as the key vendor to the Small and Medium Business Corporation (http://www.sbc.or.kr/sbc/eng/main.jsp). The Small & medium Business Corporation (SBC) is a non-profit, government-funded organization established to implement government policies and programs for the growth and development of major Korean SMEs (Small and Medium Businesses). Wevio will be contributing to the business development, branding, and all online marketing efforts of the SMEs under SBC, and as their “global brand development” agency, it will be a significant collaboration. This is the first time a foreign company was selected.
Wevio was established in 1998, and now operating in 3 offices worldwide with a client base of 1500+. Some of the services offered are website and ecommerce development, content management solution, SEO and online marketing. Calvin Yi, Wevio CEO says, “It shows that Wevio has good technology and capability. We’re planning to expand and in the midst of setting up our Korea Branch as we speak.”
View Article: http://www.koreatimes.com/article/print/580557
Kim Ju Chan, reporter
Korea Daily – Seoul, Korea (March 2, 2010)
Wevio, a company located in New York, takes part in an abroad brand development project for Korean companies. Selected as the key agency for the business development of global companies in the US market, they will be involved in mostly the international brand strategy area. Directly supported by the Korean SBC (Small & medium business corporation), they will be serving the many companies under their umbrella –mostly exporting companies that need the international exposure to their brand.
Calvin Yi, who is Wevio’s CEO, said “This is the first time that a foreign company was selected for this project. It shows that Wevio has the technology and ability.”
View article: http://www.koreadaily.com/news/read.asp?art_id=994972
Kwon Taek Jun, reporter