This site was one of the most enjoyable websites I’ve designed so far. Not only because I’m a shopaholic and love looking at fashion clothing, but loved developing the brand of this particular site.
“Sparkling Closet” is an online shopping outlet for the latest designer clothes for the ladies primarily looking for dress wear as well as high end boutique-like fashion brands. The inspiration of the design came from the goal of keeping it simple yet sexy and feminine. There was no other color to express this better than black, and black never gets old. The brand was very similar to the clothing brands of “Zara” and “Club Monaco” that also use the black and white design aesthetics.
Those of you who are running a search engine optimization campaign must be prepared for the traffic that’s on the way to your website. Like they all say, first impression is the most important so you need to make sure that every single page on your website meets customer expectations. After a great deal of effort and you finally rank high on the search results but what if your website fails to communicate well with the users? That makes all that hard work pretty much go to waste. Most online users just skim through the landing pages and spend only a matter of seconds before they decide if a site has got something to offer for them or not. For this reason you need to optimize all the pages of your website very properly understanding search engines and your customer’s needs.
We all know a website is the most important tool in creating a web presence, but not everyone knows the key elements that make a website successful. So before you make a website or even want to evaluate your current one, check out the 4 important elements that are ‘must haves’ for a strong website.
1. 3 Required Pages
There are three pages that you should most certainly have. First, it’s the homepage. Your homepage should tell the users very clearly on what your business does. Simple as it sounds, this is actually very difficult. What colors does your industry use? What layout is the most appropriate for your content? Which products or services do you want to focus on? The content of the homepage should be chosen very wisely, as well as the layout of teach content. This is the page where users will make their decision if they will continue to look around your site or not so think through it. There’s also the About Us page. The About Us page is where you will explain how you are different from the competitors and a further explanation about your company. You could write your company’s history and background to have them get to know you more to build a little more trust. Lastly, there is the Contact Us page. This page should clearly tell you how they could get in touch with you. The location of your company, emails, phone numbers or contact forms should all be listed and easy to find on the page. These three pages are the basics and you should not be missing even one of them. (more…)
Beshe – one of the leading suppliers of human hair wigs and extensions based in NJ has launched their website this week. This was actually one of the smoothest projects that were completed. The UI design, front & back end development were all done in a breeze. Some of the highlights of this website include the beautiful minimalistic design, user-friendly navigation of products, and most importantly, the product search function on the homepage. Three drop downs of product brand, style and length were chosen to make the search of hair wig products quick and accurate. A challenging part of the website was structuring the database. There were about 500+ products in total, and considering the different characteristics of each (material, length, style) and the dynamics and variety in length and color; it had to be categorized wisely. The result was 10 main categories with 50 products in each. The Flash on the homepage was something I really enjoyed doing. It took only one shot in placing each element of the banner in the timeline, and the client loved it. This website was a real success.
To those of you who have been wondering why Apple mobile products are so anti-flash, there was a really good explanation published by Steve Jobs recently that we thought could be helpful for the consumers. In a nutshell, the reasons were not business-related –it was more technical.
First, Flash websites rely on the arrow of the mouse and does not support touch based devices. If you look at some really nice Flash websites, a lot of them have rollover effects –all depending on where users point the mouse. We thought this made total sense. How would an iPad’s touch interface support that kind of action? (more…)
Quality link building is the best way to position your site on top search engine results. Having quality websites link back to your website helps the web crawlers in the search engine find you very easily. Of course it’s easy said than done, because acquiring the opportunity to have your website linked to the best websites is the most challenging part in search engine optimization campaign.
We are proud to announce the launch of ajwashroom.com (A & J Washroom Accessories) – one of the four biggest worldwide suppliers/manufacturers of washroom accessories in the country. Serving a unique industry targeting a niche market, it took us more than a clever design concept and advanced back end programming to get the job done right.
After 1 full month of Quality Control, we have launched the Woori America Bank website at last. Targeting the Korean market, one of the main goals the client wanted to achieve was to globalize or should I say “Americanize” the Woori brand and transform it to fit today’s web standards to successfully serve the US market as well as the rest of the markets throughout the world. This hybrid of Korean – American born website was made possible by keeping the original Woori design from Korea consistent throughout, but changing the information architecture to fit the users’ needs a lot better. Through organized, streamlined content – every piece of information was placed to enhance the user experience which I thought was the most successful part of the website. (more…)
Most people think search engine optimization is all about driving traffic to a website and gaining top ranking on search engines. In reality, SEO is about building a strong brand identity for your business to the online community. Building strong brand awareness naturally attracts users to visit your site, which would be the greatest advantage of launching an SEO campaign. Here are three common ways on how SEO campaigns can help build brand.