We all know a website is the most important tool in creating a web presence, but not everyone knows the key elements that make a website successful. So before you make a website or even want to evaluate your current one, check out the 4 important elements that are ‘must haves’ for a strong website.
1. 3 Required Pages
There are three pages that you should most certainly have. First, it’s the homepage. Your homepage should tell the users very clearly on what your business does. Simple as it sounds, this is actually very difficult. What colors does your industry use? What layout is the most appropriate for your content? Which products or services do you want to focus on? The content of the homepage should be chosen very wisely, as well as the layout of teach content. This is the page where users will make their decision if they will continue to look around your site or not so think through it. There’s also the About Us page. The About Us page is where you will explain how you are different from the competitors and a further explanation about your company. You could write your company’s history and background to have them get to know you more to build a little more trust. Lastly, there is the Contact Us page. This page should clearly tell you how they could get in touch with you. The location of your company, emails, phone numbers or contact forms should all be listed and easy to find on the page. These three pages are the basics and you should not be missing even one of them. (more…)