- February 21, 2013
- Posted by: Wevio
- Category: Sales & Marketing, Wevio Blog
There are numerous ways to market your products or services, and one among those is Email Marketing. With the latest advancement in technology, email marketing can be a very easy and cost effective approach to promote your products and services. However, what makes successful email marketing effective?
There are many methods in practice but the most important factor in your email marketing is how you compose your email. It’s more important that an email has a valid reason, why it’s being sent. Otherwise you’re better off not sending one at all.
You should always start off your email with a strong hook. Your strongest hook should be in your first or second sentence. It portrays the purpose of your email and keeps it from becoming sent to your viewer’s junk folder.
It’s always important to keep your email short and concise. Keep the topic relevant to the purpose of the email. Never over-crowd them with offers and features of your products or services. Limit yourself by not incorporating as many elements as possible. Stick to the topic; keep it simple and appealing to the readers mind.
These are the fundamentals on how to write an effective email. I hope that these tips will keep your emails away from your user’s spam mail folder and bring traffic to your website!