The Subservient Chicken (http://www.subservientchicken.com/) has to be one of the most ubiquitous and talked about sites out there. It’s a fun site where you can have the chicken do what you command it to do. The “chicken man” in the center and the black background captures most of your attention but if you look closely, you’ll notice that it’s an official Burger King site.

The buzz for this site spread like crazy. It started off with a something like, “have you seen the chicken site?” to “have you seen the Burger King chicken site?” to “have you seen the Subservient Chicken?” to “have you seen Burger King’s Subservient Chicken?” and on and on…

We as the public are numb to advertisements and image branding. In this day in age, we find ways to avoid unnecessary advertisements and programmed to overlook print ads and annoying banners on websites. So what can companies do to promote their products?

They’re going old school. They’re depending on people to spread the words. If you are a member of facebook, MySpace or any other social networking sites, you’ve seen and used the free applications. If you look closely enough, you’ll notice the big company name behind it. Like the Subservient Chicken, they’re hoping that eventually, people will be talking about the application in conjunction with the company name.

Check out this amazing You-Tube video put together by mwesch!!!

Web 1.0                                            Web 2.0
Reading                                            Writing
Companies                                       Communities
Client-server                                     Peer to peer
HTML                                                XML
Home pages                                     Blogs
Lectures                                            Conversation
Advertising                                        Word of mouth
Services sold over the web                Web services
Portals                                               RSS
Wires                                                 Wireless
Netscape                                           Google
Owning                                              Sharing
Web forms                                        Web applications
Screen scraping                                APIs
Dialup                                                Broadband
Hardware costs                                Bandwidth costs
Internet Explorer                              Firefox

It is a fact that one can find products online for a cheaper price than they could find that same item in the store. How many times a day have you heard: “Check online, I bet you can find it for a fraction of the price”? Don’t you want your store to have the opportunity to sell to the millions of people shopping online for the best deal?

• During 2008, a good number of large retail stores reported sizeable growth for their online ventures. These statistics aren’t only true for large businesses. Just about any business that develops an online identity is rewarded with sizeable growth year after year.

• Online sales are often exempt from sales tax. Sales tax for online shopping is only applied to a sale when the item is being shipped to a state which contains a physical office of seller’s company. If the company that conducts the sale doesn’t have an office in the state that the item is being shipped to, there isn’t any tax applied.

• Online stores are open 24 hours a day. Having website is equivalent to opening a storefront up for 24 hour assistance. With today’s busy lifestyle, people don’t have the time to go and physically shop. By providing your customers access to an online store, they are able to shop after hours from the comfort of their own home.

These are only but a few reasons why an online presence will help your business grow. The same facts hold true not only for an online store, but for websites in general. More and more often people are consulting with Google for services. Whether someone is checking into a place to get their hair done, or if they are shopping for a new exhaust for their 57 Chevy they are going to check online during the buying process. Don’t you want your business to be listed when your service is searched?

For a business, not having a website is no longer an option.  With more and more people communicating through social networking and consulting with Google before leaving the house, companies that do not have an online presence are going to consistently fall two or three steps behind those that do.  Especially now in a rough economy, it is important to cater advertising funds to an area where it is going to receive the most exposure.  Where is there more exposure than online?

In order to attract customers as a small online store, a slightly different method should be used:

• Find out what specific advantage you have over larger companies
• Figure out who would appreciate it
• Optimize your site accordingly

Here is an example:

Joe owns a small online shop, JoesPetBoutique.com, which sells unique and trendy fashion items for dogs. His inventory is filled with cool dog apparels from Spiderman t-shirts to NFL jerseys as well as some more formal-wears like sweaters and jackets. When Joe opens up his online shop, he automatically assumes that his customers will be searching on Google for the keyword phrase “dog clothes” or “dog apparel.” After months of adding the word “dog clothes” and “dog apparel” throughout his site, he finds out he just cannot compete with larger websites like TerrificPets.com or PetSmart.com in terms of search ranking. Joe realizes that he is doing something wrong and he tries to figure out what he can do to benefit from search engines.

The benefit of having an online shop as opposed to having a physical store is that you automatically open up your doors to the World rather than just to the people of your local town. Your customers are out there looking for your products. You just have to know how to make them find you. Consider the following scenario:

When Jenny from Lost Springs, Wyoming is throwing her first Monday Night Football get-together, she desperately wants to show off her puppy Oscar by dressing him in a Denver Broncos jersey. Since there is no store in her neighborhood that will sell the jersey, she turns to Google for help. She types in “Denver Broncos jersey for puppies” and Voila! The first result that comes up is JoesPetBoutique.com. She clicks on the link and it goes directly to the page with the title “Denver Broncos Jersey – For Dogs and Puppies”. She adds the item to her cart and browses through the site and finds that there are many other outfits she just has to buy for Oscar.

How did this happen? Joe went through all of the pages on his site and optimized the keyword phrases specific to that product. Whether you type “Denver Broncos jersey for puppies” or “Spiderman t-shirt for dogs” or “Tuxedo for dogs”, JoesPetBoutique.com has a page that will come up on Google. It’s useless to target broad keywords such as “dog apparel” because the competition is too high. When you target more specific keywords throughout the site you are more likely to get ranked and the customer is more likely to buy since they were specifically looking for that product.

To find out how you can have an effective online marketing strategy that fits your business, contact us for a free consultation.

There is a simple and fundamental process to consider when it comes to having a successful website:

1. Define the goal of your website. Make it clear and measurable.
2. Find your competitive advantage
3. Create a user-friendly website that will engage your visitors to take action
4. Measure the success of your goal and optimize your website

Here is a good example:

XYZ Candles sells candles that last 25% longer than any other candles in the market. They have a website with lots of information, but it doesn’t really seem to bring in a lot of customers. Here is what they did to turn this around:

XYZ Candles has a lot of information on their homepage, which overwhelms and confuses first time visitors. This causes over 80% of visitors to leave the site right away. When XYZ Candles finds this out, they remove all unnecessary information and organize the content. Now their homepage simply has product categories, best selling items and most importantly, a banner that links to a page that shows how their candle lasts 25% longer the competition. By doing this, their bounce rate decreases from 80% to 50% and sales increases by 40%.

XYZ Candles continues to analyze the performance of their website and make enhancements that cause more customers to buy and bring in more targeted traffic. They have a steady sales increase of 10% every month.

This simple process can actually help you keep track of what works and what doesn’t work and increase your bottom line. If you wish to find out how your website can improve your business in terms of sales and lead generation, please contact us for a free consultation.

Top-quality sales companies become Sales agent partners for any number of good business reasons. They want to expand their product offerings. They want to increase revenues. They benefit from associating with one of the nation’s top Website Design and Online Marketing companies. Whatever the reason, partnering with Wevio is a great step to increasing your business sales and volume.

How do you benefit?

When you sign up as a Sales Agent Partner, you get much more than a product to offer your customers. You get the full support of an innovative and rapidly growing company that puts customer satisfaction at the heart of its mission.

• A close working relationship with the sales management team
• Extensive product portfolio at competitive prices, available nationwide
• Innovative service offerings and bundled services
• Aggressive commissions earning potential
• Sophisticated online tools
• Superior back-office and system support
• On-going training
• End-user support
• Brand & service recognition from our existing customers

Who can become Wevio Sales Agent Partner?

Wevio Sales Managers select partners around the nation that are aggressive, innovative and industry-knowledgeable. Our partners are experts in a variety of business lines that relate to Advertising, Media, telecommunications and communications systems and do not necessarily need to have previous experience in all of our product lines. We welcomes the partners willing to introduce and sell our services and products to existing customers.

How do I sign up?

If your company is ready to start selling a great new product line and generating a powerful new revenue stream, please contact us at contact@wevio.com.

Job Description

Sales/Account Executive Position

Wevio is seeking dynamic, motivated, energetic eMarketing Account Executives for our New York City office. This position would sell to medium- to large-size business including the US Fortune 1000 as well as to international firms.

Duties

• Sales goals / quota attainment
• New customer and reseller acquisition quota attainment
• Drive sales through an assigned customer base
• Outbound call prospecting for new customers and resellers
• Inbound sales queue participation
• Sales funnel management
• Activity reporting
• Other sales duties as assigned

Skills Required

• Strong sales skills
• Must be able to meet or exceed sales quota consistently
• Strong relationship building skills
• Strong cold calling capability
• Possesses the ability to multi-task effectively
• Former account management experience preferred
• eMarketing Industry experience a plus
• Professional education/services sales experience
• In-depth knowledge of company’s products pricing practices
• Effective selling skills in solution-based selling
• Excellent communications and interpersonal skills
• Professional appearance and presentation required
• Computer knowledge including word processing, email presentation, and spreadsheet software

Please send your resume and cover letter in Microsoft Word format to our HR Department (hr@wevio.com)Thank you for your interest in Wevio

I am pleased to announce today that Wevio and SEA Interactive are now officially operating as one as of September 1, 2008. Our combination unites two market leaders, Wevio in small to medium size web design services and development services, and SEA Interactive in premium web design, consulting and online marketing services.

Together, we are uniquely positioned to provide the world’s best web design services with the most comprehensive set of web design solutions available to extend high end design services, mission critical services and assure they are managed, secure and compliant. The resulting product portfolio will include solutions for SOHO Web Design, Premium Web Design, Web Development and Online Marketing. The combined company will operate under the name Wevio NYC, LLC. and be headquartered in New York.

What does this mean for you?

A broader and deeper range of products and services to meet your business needs.

A commitment to innovation, ensuring your next-generation Web design and technology solutions.

Greater support and resources available worldwide.

A financially strong partner with a long-term strategy for growth.

Our goal is to continue delivering innovative, high-quality services and products in our current markets. To accomplish this, we will adhere to the established services and product roadmaps for our existing solutions while simultaneously exploring opportunities to provide you with additional value in new areas.

Although Wevio and SEA Interactive have separate histories, they have always shared a common objective: to ensure absolute customer satisfaction. We remain dedicated to this objective now that we are operating as one. Your existing sales, service, and support contacts remain unchanged, so you can use the same communication channels with which you are accustomed.

The depth of our resources and the breadth of our reach are now stronger than ever. We take great pride in our reputation as a company with whom it is easy to do business. That will not change.

Rest assured that the company consolidation will be a gradual process, with no disruption to our customer service. We will continue to update you on our progress. We will host a webcast that will present our expanded product portfolio. Look for your e-mail invitation in the next few weeks.

We will continue working hard to earn your business, and I want to personally thank you for your loyalty and support. If you have questions, please don’t hesitate to contact me directly.

Sincerely,

Calvin YiPresident & CEO