- September 14, 2017
- Posted by: Wevio
- Category: Market Research & Analysis
4 Marketing Strategies for Instagram
Instagram is one of the channels used by the marketers to market and promote their business. It is important to have good marketing strategies for Instagram in place. People promoting their business on Instagram need to understand that they need to have a presence in the market. They have to understand that they are not out there to get famous on Instagram. They need to have patience and have their certain strategies in place which I am going to reveal here.
Today I am going to share 4 strategies that can help you keep your Instagram marketing at its best.
#1 Make your Brand Visible by Regular Updates
Everything revolves around the audience, you need to think from both the perspectives. You need to be into the shoes of your audience and then prepare your content. Then you also need to think from your brands perspective to make things look professional. You need to keep updating your audience with things such as a story with your new celebrity client. Keep giving good things to your audience, things that they want. Upload images which portray your brand’s vibes and try to make things entertaining. Show how cool your company is to have them intrigued to find more about your brand and product. This is one of the four marketing strategies for Instagram.
#2 Add Mentions
Use the feature and make your posts more visible to people. Again, you need to have a presence in the market and not do you want to be popular. You are the boss and you need to understand that the more you are visible the more money you will make. One thing that you need to take note of is that your mentions are relevant. You need to have a very good content; your images should not be out of the league but should be out of the box. Mention those people who are by any means related to your business. Add mentions of the celebrities who you have worked with or who shopped something from you. This is the way you can brand your business. This is another one of the four marketing strategies for Instagram.
#3 Add Text to Your Photo
You need to let go of this myth that you should never add text to your image. For that, you are required to sell a story and not merely an image. You want people to have interest in your product and not vice-versa. Adding text to your images can really boost the level of attention to your post. One thing that needs to be addressed and that is the quality of the image. You need to upload a very clear image and which is clear and confuses anyone. There is always some room to add a personal message like have a great weekend and take care. Main motive that you have here is to impress your audience and to make them read and appreciate your posts. This is the third of four marketing strategies for Instagram.
#4 Make End of Week Offers
It is one of the ways you can keep your audience engaged. You can throw away some quiz every Friday or any other specific day of the week to keep your audience engaged. Offer them something they can’t deny and throw a quiz about your own products. Tell them how they can win this quiz by simply keeping a note of the posts you make throughout the week. This is one of the ways you can really have a very good marketing for your brand. This is the last of four marketing strategies for Instagram.