Writing a well formatted press release for bloggers or search engines may not fetch the right results you expect. Instead you need to make sure the same is distributed to various press release outlets to have the maximum impact.
There are many ways to improve the website ranking. One among them is to add / update the content regularly. As users are always interested to know latest things happening in your company, updating them with the information related to your company in the form of press release is a good idea and that is being followed by many business owners.
Update your site every often with a press release and that will force search engine bots to crawl the website frequently, because search engine spiders are thirsty of fresh and quality content. Also, this practice can be the best way to attract visitors. But have you ever checked how far this information is reaching your targeted users? So adding content to your web pages in the form of press release can improve the site rankings. In order to make your news spread across your users you need to submit those releases to the distribution outlets to have great impact.
There are many press release outlets available online through which every website owner can gain from it. Press releases are usually distributed when there is news in the company and owners expect that to make a splash. These press release distribution outlets are classified in to two types– Paid and free. If right distribution outlet is chosen you can gain maximum of it because these outlets make your PR available to many online users by placing them on the first page of Google within 24 hrs of its publication.
Press release distribution outlets whether they are paid or free, the task is to carry anything and everything or is industry specific information. There are some PR distribution outlets which accept both paid and free distribution service. Depending upon your budget you can make the choice. Moreover, you are allowed to select the particular geographic location to distribute your news on the wire to applicable industries as well.
There are many press release distribution outlets which will provide you with several options to optimize the PR using Anchor text links, keywords, and Meta tags and in turn distributed to Google news and Yahoo.
If money is a concern then you can take help of free PR distribution sites. The options would be less when compared to the paid outlets. So you need to wisely choose those sites which can provide you with the maximum options so that your PR gets exposed to many users. When you decide to submit a PR to free distribution outlet, do not limit to just one, instead submit to many.