It is of great importance to place the primary call to action on the landing for a successful conversion rate. However, the basic principle behind a landing page design is that it should attract user attention and maintain their interest throughout it.
Time is very valuable for your customers so keep this in mind while designing all your landing pages. If the landing page design seems to be a time waste for your visitors then your prospects are going to collapse. Recent studies show that it takes only seconds for your users to screen the landing page. For this reason it’s important to really take care in design and implementation of landing pages to obtain maximum results.
Keep it short and logical
In every part of marketing or promotional content, the short copy that makes a high impact on the readers is by far considered the best and such approach should be practiced in building landing pages. Making your copy filled with many words will definitely distract the users and no way you are going to reach targets.
Using generic landing pages may not be so useful because landing pages are intended to showcase in presentation of style, color, and layout. Apart from this if you create a logical progression from call to action to a landing page then it will guide properly and won’t allow your customers to bypass your funnel.
Layout is Critical
Most popular layout designs for a landing page is single column and proved to be successful. While there are also other designs such as 2 columns and 3 columns for landing pages but most importantly laying out the landing page is very crucial depending upon your target area such as B2B or B2C.
Landing page formats in practice are box and postcard. When you analyze the layout closely between B2B and B2C, considerable variances can be found. The landing page format for B2B usually uses box and B2C uses postcard format.
Minimize the Number of Links
Majority of the landing pages both in B2B and B2C just uses one link because such practice keeps the message clear and delivers the desired action. However, there are practices which use multiple links but there are chances to dilute the essential impact.
Landing pages are treated as hubs for online sales process, so sticking to proven practices can boost conversion rates.