All E-commerce Industries have different marketing approaches for their websites. Some Industries prefer offline marketing tactics whereas others keep their tactics exclusively online. When it comes to online marketing, there are many opportunities that you can choose from. Some online marketing methods directly target customers who are looking for your service, whereas other methods are more focused on branding and spreading word of mouth about your business.There are three major strategies for targeting users through search engines are known as PPC, SEO and Social Media.
PPC (Pay per Click Program or Google Adwords):
PPC stands for “pay per click” and as the name suggests, you will pay for each click to your website. You need to choose a list of keywords that you want to associate with your website and then write the ad text for the advert. Your advertisements will begin to show within a matter of minutes and each time someone clicks through to your website you will be charged. PPC can be expensive but the amount that you pay is entirely in your control. If you have a monthly advertising budget, you simply select your limit and your ads will stop showing when you reach that limit, and you will not be charged any more.
SEO (Search Engine Optimization):
On the other hand, SEO is completely free. SEO stands for search engine optimization and in truth, there is no official methodology to SEO. Search engines rank websites using their own algorithms and no one truly knows what is behind it, but many people have tested different strategies in order to work out what works best. Like with PPC, SEO involves choosing select key words and going through a number of tasks to get the website to list naturally. Although SEO is free to use it is very time consuming which is why many e-commerce businesses spend a lot of money paying another company (using their services) to do it on their behalf.
Another online marketing strategy is social media. Social Media is not as direct as search engine marketing because you are not targeting users who are looking for your services. Instead, you are interacting with customers in a social setting. Social media rarely drives the majority of sales to an e-commerce website but it is a great for branding. When Social Media is used correctly, customers will begin to share your products with their own friends via social media.