When you decide to submit a video to a website such as YouTube, there is more than a simple process in order to obtain good rankings. The idea behind every video upload is to showcase the services or products of an organization and to create awareness among the community.
If your intentions are the same then following these techniques will help you excel in ranking better on YouTube.
Make easy on user to find the video
Your videos should each have a relevant title. Optimizing the video by adding unique and relevant title will make it better to get displayed in search results. Without proper optimization it may not be of any value rather than just becoming the part of YouTube database. As we all know that Search engines are keyword driven its better to add primary keywords of yours in the video title.
Create description for the video that outlines the content of it intuitively. Do remember to include the primary keywords of yours in the description as well. Try not to stuff the keywords but use them sensibly. Such practices should enable in ranking better and obviously driving expected traffic.
Utilize the “Tag” feature in YouTube to add keywords related to the video. The tags you add to the video should better reflect the purpose of it and help the search engines find them. Once it gets displayed you can expect the users to watch the video.
Get Your Video Linked
The feature that draws visitors to view your profile is the thumbnail option so all you need to do is utilize it. Make the thumbnail absolutely relevant to the purpose of the video as it has got the capability to attract the visitors or to hamper it.
Back links are considered the ways to boost rankings. Getting back links for your videos will definitely be a plus so make sure that you attain links from quality websites so that the video gets exposed in a better fashion.
Social media playing a major role in every part of marketing, you need to utilize it to promote your videos. Websites such as Facebook, Twitter, Digg, Reddit will help in viral marketing so utilize it to the maximum.
Promote User Participation, Feedback, and Subscribers
Encourage you users to participate and submit comments / reviews for your video. The more exposure it gets the more the chances of getting ranked high on YouTube.
Try to increase the count of subscribers to the video. Increase in number of subscribers to your video definitely increases the chances of it to be viewed. Thus, improves the visibility in search engines and rankings on YouTube.
Following the above techniques will grab the attention of users and will attain rankings in YouTube.