The target of yours may be paid or organic search results but creating a landing page for these campaigns should posses some key ingredients to be successful. They are
1. Good landing pages are well organized.
Organizing landing pages is very important because they make or break the impression of your visitors. A disorganized landing page can confuse visitors and thereby leaving a bad impression. As a result they will be forced to leave the website before making a purchase.
2. Good landing pages are not stuffed with too many ads.
AdSense can do wonders for you, but never give a chance to your visitors to click on something else on your site that makes to leave from your site. A great landing page should keep the visitors engaged and guide them what you wanted to do.
3. Good landing pages offer more than just a form.
Most of the affiliate marketers want to improve their email lists but at the same time most people don’t wish to reveal their email addresses to anyone. A landing page that contains an email address form is not perfect because this gives an impression of sales rather than its offerings. And certainly that’s not the impression you want to show! Use drift marketing techniques to enhance your lead captures.
4. Good landing pages are very easy to follow and use.
It would be very annoying for a buyer if you don’t let them know the purchase process. If your landing page is a sales page, make the “Buy” button easy to find and make the shopping experience pleasant. Moreover, make sure the payment process is easy; if not there are high chances of losing your customers.
5. Good landing pages are relevant and make complete sense to their links.
If your off-site content talks about Web Design, visitors will expect the landing pages to be about Web Design. If it’s not, people are going to leave the website because you didn’t meet their expectation.