Some e-commerce sites follow all the rules and do everything the SEO expert tells them to, but their increased traffic isn’t getting them anywhere. More traffic is one thing, but that should not be the ultimate goal. The ultimate goal for any Ecommerce website should be if the users are actually making a purchase or not. So how do you get them to buy more? Here are the most important things an e-commerce site specifically needs before you launch your SEO campaign.
Thorough and Quality Content
First off, keep in mind buying products online is different from buying them from a store. Users coming to an ecommerce site want to thoroughly investigate the product before purchasing. To satisfy this, you need useful features and excellent content which entirely replaces that ability to touch and feel the product. For this, quality content is necessary to provide the complete & detailed information your users need to know before buying the product. To make a successful sales-driven e-commerce site, you need clear product descriptions, quality images, and additional sections that provide a more detailed product description. You need to cover everything about the product-enough so that they won’t have to look for your customer service department.
Don’t ask at the wrong time
Most e-commerce sites require registration and making a log in. From the customer point of view this could be very frustrating especially if it is during the checkout process. If you require registration, try to have them do this before the checkout phase and make it simple and brief as possible. Some of the most successful e-commerce sites only gather the name and email address to be registered, and input the checkout information for the rest of their registration details.
It’s true that implementing SEO strategies can drive traffic to a site, but if the shopping cart software or the product browsing process is a mess then sadly, all of your SEO efforts will become useless. So invest in good shopping cart software that will help your users shop easily. Do not forget to embed the features which allow users to shop for multiple purchases for the same product. Make the navigation from product to product seamless for the user and not confusing. Offer suggestions or related products to each product so they have options. Lastly, make it easy for them to go in and out of their shopping cart.
Available payment options
Lastly, make sure you offer several options for payment methods to your users. This is a world with lot of payment options so let’s make use of that. Let’s not make a good sale go to waste just because they don’t have the right type of credit card to pay. You want to support and accept all of forms of payment.