Okay, so you’re wondering how you can advertise your products without spending a fortune. Well the easy answer is you can. Viral Marketing is the cheapest (virtually free) and the quickest way you can get your products out.
The Subservient Chicken (http://www.subservientchicken.com/) has to be one of the most ubiquitous and talked about sites out there. It’s a fun site where you can have the chicken do what you command it to do. The chicken man in the center and the black background captures most of your attention but if you look closely, you’ll notice that it’s an official Burger King site.
The buzz for this site spread like crazy. It started off with a something like, have you seen the chicken site? to have you seen the Burger King chicken site? to have you seen the Subservient Chicken? to have you seen Burger King’s Subservient Chicken? and on and on.
We as the public are numb to advertisements and image branding. In this day in age, we find ways to avoid unnecessary advertisements and programmed to overlook print ads and annoying banners on websites. So what can companies do to promote their products?
They’re going old school. They’re depending on people to spread the words. If you are a member of facebook, MySpace or any other social networking sites, you’ve seen and used the free applications. If you look closely enough, you’ll notice the big company name behind it. Like the Subservient Chicken, they’re hoping that eventually, people will be talking about the application in conjunction with the company name.