According to research, almost half of your visitors will judge the credibility of your website based on design. Are you willing to lose half of your customers?
A common mistake made by most first time website owners is that they don’t realize the impact of a website’s design. A poorly designed website can make a bad impression for your visitors and turn away potential customers. On the other hand, if done right, website’s design can not only attract visitors, but guide them to become a customer. Stanford University’s Web Credibility Research states that “success of most websites hinges on credibility.” We believe that online success can be measured by achieving a specific goal that will increase our clients’ bottom line. A goal can be anything that triggers users to take actions such as:
- Register personal information
- Make a purchase online
- Fill out a survey
- Click on an ad
- Contribute content
- Download software
- Bookmark and return often
How do we achieve these goals with design? Over the years, we’ve studied behaviors of over 500 websites and its visitors and created these important standards based on our findings as well as the implications from the Web Credibility Research:
- Usability: Site should be easy to navigate and should lead users to take action.
- Attention to detail: All functionalities and links on the site should work properly.
- Design: Design of the site should be of highest quality and appropriate to subject matter.
If you’re looking to turn your website into an attractive marketing tool that attracts potential customers, please contact us for more information.