A pretty banner will get you nowhere. If you are not increasing your click through rate, your banner will get lost in the crowd.
For example, did you know that banners using blue, yellow and green get higher clicks than black and white banners? Did you also know that the term “free” used wrong could cause more suspicion than a click? What about the fact that studies have proven that a banner lives out its expectancy in 2 weeks and that you need to redesign something new or people will stop clicking on them? or the fact that a simple call to action like “click here” will get you twice the business than writing something long and fancy? These are just a few facts that determine the traffic to your business through a banner.
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