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Online and Offline strategies used to be developed separately. There is a new trend that combines both Online and Offline strategies into one campaign. This campaign has a central message that is maintained throughout all mediums. Tactics used online and offline have a different impact, however should maintain one consistent look and message. The goalread more
Email Marketing is used to send a single message to several people sometimes thousands of people. It is permission-based and your readers must choose to receive your newsletter and they should understand why they are receiving it. Most email service providers like Gmail or Yahoo! Limit the amount of emails you can send at oneread more