search engine marketing

  • Ad Formats 2013 - 2014
    Digital Ad Spending – Desktop Advertising vs Mobile Advertising

    According to the Survey conducted by IA, Search made up 50% of all digital ad expenditures last year in the United States. Marketing Land’s Survey about “Digital Ad Spend Hits New $49.5 Billion High in 2014; Mobile & Social See Greatest Growth.” While channels like social and mobile saw more growth, search accounted for most

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  • Major Marketing Strategies for your e-commerce website

    All E-commerce Industries have different marketing approaches for their websites. Some Industries prefer offline marketing tactics whereas others keep their tactics exclusively online. When it comes to online marketing, there are many opportunities that you can choose from. Some online marketing methods directly target customers who are looking for your service, whereas other methods are

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  • Google Adwords vs. Facebook Marketing

    Is Facebook Advertising different from Advertising on Google’s Platform? The answer for this question is yes. Google may have created more revenue in the past but facebook is overtaking them. Clearly Facebook is using a different advertising strategy from other sites. Facebook ads are much more flexible than Google Ads platform. You will be offered

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