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Online and Offline strategies used to be developed separately. There is a new trend that combines both Online and Offline strategies into one campaign. This campaign has a central message that is maintained throughout all mediums. Tactics used online and offline have a different impact, however should maintain one consistent look and message. The goalread more
Conversion Rate is used to measure the number of visitors to your website that end up buying products. Some websites main goal is to increase traffic. This is a fairly shortsighted strategy. You could have million visitors a day but in the end if you are not converting these visitors into customers the amount ofread more