New Product Launch

Product launches are keys to success in business in the global market

Concept Definition & Key ChallengesNot all launches meet expectations. To be successful, 'classic' product launch pitfalls need to be avoided.

  • The product or service should be launched to address customer needs. This is obvious, but is probably the biggest cause of launch failures. In today’s competitive world, there is a shortage of customers, not of products or capacity.
  • The company launching the product should know what specific needs its product will address. Which customers (target)? What offering (position)? Why is it better (differentiation)? It is not only because it works that customers will pay for it.
  • Companies tend to overestimate revenue forecasts for the new product. They have not fully understood the market they are addressing, their ability to deliver and provide service, and how their current situation may hinder the launch process.
  • A product launch should be executed by a clearly defined, cross-functional launch team, integrating key members of corporate management, R&D, sales, service and supply chain. It is not only a job for marketing.
  • A product launch process should be supported by a clearly defined launch plan: objectives, goals, timelines, toll gates, tasks, responsibilities, report lines, performance measurements.
  • A product launch is a process, not an event.

Concept Definition & Key ChallengesThe new product launch is the second step of Product Lifecycle Management and it determines the business success of the new product

Scope: New Product Launch in the Product Lifecycle

Wevio focuses on fact-based and actionable analysis and recommendations

Services for a New Product LaunchWevio’s Process Involves:

  • Industry & Competition Analysis
  • Product Branding Strategy
  • Getting Partners Involved
  • Preparing Marketing Strategy and Tactics
  • Setting Up the Concept and Marketing Approach
  • Targeting the Ideal Customers
  • Product Campaigns
  • Event Promotions & Management
  • Participating in Trade Shows & Events
  • Free Trials, Downloads, Product Videos and Demos
  • Press Releases
  • Building Wholesale and Retail Customers Relationships
  • Consumer Feedback Analysis
  • Continuous Suggestions for Product Improvements

ApproachThe three step process for New Product Launch

Why Wevio?

Wevio is a Global Strategy Consulting Firm
  • Dedicated focus on growth and how new product launches contribute to growth.
  • Track record of successful new product launch consulting projects over 18 years.
Deep Expertise in Consulting and Research
  • Industry expertise supported by an international pool of functional experts
  • Best-in-class consulting methodologies proven to be effective through experience in multiple new product launch projects
Offering Both Global and Local Perspectives
  • International organisation with 3 offices across all key regional markets and networking with 150 global partners and 15 countries
  • Strong understanding of the local issues which underpin the success of new product launch strategies and roll-out
  • Served over 3000 customer for offline and online sales
Wevio’s Synergy is Across Multiple Sectors and Markets
  • Experience gained across a complete range of industries and services used to advantage in product launch projects
  • Capability to identify new product launch opportunities across different industries and markets

Are you looking for a top-tier Global Business Consultant?