Audience Measurement

  • American use electronic media 11+ hours a day
    Market Research Trends: Americans Use Electronic Media 11+ Hours A Day

    US Electronic Media Overview: It’s no secret that people spend a lot of time with electronic gadgets these days. Nonetheless the amount of time is astonishing: according to Nielsen’s Total Audience Report, Americans aged 18 and older spend more than 11 hours a day watching TV, listening to the radio or using smartphones and other

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  • Market Research Trends: Americans Use Electronic Media 11+ Hours A Day

    It’s no secret that people spend a lot of time with electronic gadgets these days. Nonetheless the amount of time is astonishing: according to Nielsen’s Total Audience Report, Americans aged 18 and older spend more than 11 hours a day watching TV, listening to the radio or using smartphones and other electronic devices. The vast

    read more