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International marketing is as the name implies. It is the application of Marketing principles to more than one countries. However, there are crossovers between international Marketing and Global Marketing. Globalread more
There has been tremendous growth for professional global business development consulting firms that help provide customized solutions for the implementation and formulation of global business development strategies. With their provenread more
Strong brands requires a clear strategic approach to handle the efforts involved in creating strong Global Brand. Economic Assistance The main challenge faced by the brand leaders is to focusread more