- February 21, 2013
- Posted by: Wevio
- Category: Sales & Marketing, Wevio Blog
SEO is all about getting top search engine rankings and most say yes for this but it’s not all there anymore. Or, at least it shouldn’t be. If you are a business owner and in a search of quality SEO, then you can find providers who promises top search engine rankings. If your SEO knows which keywords to use and make them top on the search engine then its not over. It means that you are not getting your money’s worth even then if you have allocated minimal budget for your SEO campaign. Now a day’s SEO is much more about online marketing than simply adding ingredients to your website and making it search engine friendly for top rankings. Following are some of the essential components to a successful optimization campaign. Keyword Research The primary and most important key factor of optimization is keyword Research. While its not that important as the site architecture, you need to invest quite amount of time researching the best keywords so that you can build the site architecture properly. Once you are done with the keyword research, you need to figure out how they can be applied to your site. For sure build the website using the selected keywords. Later, you will need to do more research so that every page of your site targets the users in the best possible ways. Website Architecture Great architecture will always become the asset for all your online marketing efforts. If you site doesn’t have the search engine friendly architecture then you will experience troubles while optimizing it to index the data. It’s always better to start with some basic keyword research and information architecture to figure out how the site navigation and the pages will be structured. Also, you need to keep in mind the visitor expectations and the type of industry while carrying out the keyword research. Copywriting A good copywriter is more essential in making sure that content holds the visitors attention and in turn leading them to conversions. Many people create text just to fill the pages, but don’t think this small piece of information convinces the searchers to become buyers. Visitors read the text on your site only because they expect something new to know, the services we offer. On-Page Optimization The very first thing is that it’s not a onetime or a stand-alone process. The SEO expert needs to balance the between the targeted keywords, architecture, usability and more. Moreover, SEO expert needs to concentrate on both users behavior and search engine strategies. Social Media / Links Link building is one of the oldest and effective processes for SEO to achieve results but at the same time lots of attention needs to concentrate over social medial because this is the place where your users spend most of the time. Link building is attainting links for your website from various niches but social media leverages audiences to get links, recognition and brand. So a combination of both will help a lot. Analytics Performing work without measuring is a mere waste. Understanding the site behavior can push you think and implement new strategies. Analytics provides you with the feedback and opens new avenues to target and succeed. SEO Maintenance SEO in an ongoing process, never assume that you set it and forget it. It demands frequent optimizations, tweaking and more. There will always be problems and you need to fix them effectively. Always add more keywords so the chances of visibility go high in search engines. Overall there will always be chances for you to work on site and improve. SEO maintenance always will be fruitful. The most important you need to understand is that there is always competition and you should actively participate in SEO campaigns.