If you are planning to advertise on paid search or you wish to build the keyword list for your SEO campaign, the most important part is to prepare the list of keywords that work for you. For this its mandate to take help of one or more keywords tools to make your online presence successful.
Now a days there are numerous ways users make use of it to search for a particular product or service, so it wouldn’t be a easy task to come up with all those on your own. In such scenarios keyword tools are the only hope to choose the terms that can work for your business. However, there are keyword tools that are available for few hundred dollars and some are absolutely free to serve your purpose.
Below are the few keyword research tools which are available free of cost.
Google AdWords : For many online marketing experts and those who have been in the same industry for years, Google AdWords keyword tool remains the favorite. For many the first preference is Google AdWords Keyword tool because this works as the alternate to the expensive other keyword research tools now available in the market. Moreover, if your target search engine is Google then AdWords keyword tool should be your first choice.
With the help of Google AdWords research tool you can find out the estimated search volume on Google network and even can get suggestions for targeted keywords.
SEMRush : This is one of the best tools available to find out the top 10 keywords of your competitor. Indeed these are the keywords on which your competitor is receiving traffic for paid and organic search. Apart from this it also provides the data on keyword position, traffic percentage, estimated CPC, and even the competitors in organic search.
Wordtracker: This tool is famous in providing you with keyword ideas. With this free tool all you need to do is enter the starting keywords and it provides with the list of related keywords and an estimate of their daily search volume.
Open Site Explorer – It’s a service offered by SEOmoz. It helps in checking the link popularity and in analyzing the backlinks. However, this tool can used to find out the keywords which are targeted by your competitor. The usage of this tool is pretty simple, just enter your competitor’s URL and click on the “anchor text distribution” tab. And doing this will enable you to find some of your competitor’s keywords that are targeted for organic search.
Alexa: With the help of this tool you can find out the top keywords and percentage of traffic it is driving to a particular website. Using this tool is quite easy, just enter the URL of the website you wish to know, click on the tab “Get Details and now click on the tab “Search Analytics” to see the top search terms.