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  • graphic-design-misconceptions
    Graphic Designing Misconceptions

    Designers and their clients have an interesting relationship. This is a symbiotic relationship where both need each other and yet do not understand each other. A lot of misconceptions arise and sometimes animosity. In order to help understand both sides I’m exploring some of the more common misconceptions about designers. Abstract Design (Silly, a Child

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  • Online and Offline Marketing
    Online and Offline Marketing

    Online and Offline strategies used to be developed separately. There is a new trend that combines both Online and Offline strategies into one campaign. This campaign has a central message that is maintained throughout all mediums. Tactics used online and offline have a different impact, however should maintain one consistent look and message. The goal

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  • Product Photography for e-commerce site
    Product Photography for an e-commerce Store

    The main goal of Product Photography is to focus on a single product by itself. It should have a plain background that puts the viewers’ attention on the product. Ecommerce has become a vital tool for retailers and some stores only exist online. These stores rely on Product Photography to push their products and convert

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