How To Measure The True Return on Ad Spend?

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When you employ several techniques and strategies to market your products and services online, you would like to know how profitable these solutions. You would like to get information about how good your Pay-per-Click campaign is. For any promotional campaign, one would need good campaign manager programs like AdWords, AdCenter and other applications. Some of these programs come back with a full analysis of the purchases of your products or services made. However, often, the crucial data is lost. So, you are left with a false picture of the situation. There is no report about the actual billed revenue.

Booked revenue is the figure that indicates the number for orders, which have been made. Billed revenue indicates the purchases, which have been confirmed and received by people. So, this is the real return on ad spend. To get a detailed report about the actual billed revenue, you will have to use logical tools like tags and advanced web analytics software to get a good survey of those orders, which have been actually confirmed. There are some programs which can be installed. These programs will detect the actual cases, when the products and services have been bought with a confirmation from the buyers.

However, installing these programs is rather costly. So, it would be a better option if you use a state-of-the-art analytics program. This analytic program automatically links the order ID with the time, when the product is eventually purchased. So, you will be able to get a real survey of the billed revenues and receipts. However, using an analytic program to do this will take a lot of time as well. So, not many people would be willing to wait to get the accurate figures and stats of the billed revenues of their products and services. There is a better alternative.

There are some things, which you can do to predict the nature of billed revenue of their products. This can be done with a basic and simple web analysis program. You can see the trends of the past. These trends are those of the confirmed sales and purchases of the products and services. You can deduce many conclusions from these historical reports. Thus, you will be able to know some estimates of the billed revenues in the present and future. Thus, you will be able to know exactly how many of your products are being sold to the large group of buyers and consumers.

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How To Measure The True Return on Ad Spend? was last modified: February 17, 2015 | 8:53 am by Wevio™