PPC stands for Pay-Per-Click. SEO is the abbreviation for Search Engine Optimization. Both concepts are two sides of the same coin. Well, actually PPC is something that brings you in more traffic like SEO. You won’t have to spend money in SEO. However, if you want your PPC campaign to be effective, some basic SEO tips would be recommended. Let’s have a look at some valuable tips for PPC Copywriting.
The Exclamation Mark!
This might be an incredulous suggestion. But that is the punch-line. You have to assign as much exclamation marks as you can. You can complete whole main titles and even web content sentences with exclamation marks. The effect is that the entire content will look aggressively promotional. With exclamation marks, your web content will also look conversational and snappy. So, it will look as if you are directly interacting with the people out there. With so many exclamation marks, your page is ripe for being a sensation on social networking sites and forums. This will bring in more visitors than ever.
Back It Up With Evidence
Mere style and fancy language are not enough. The people would not be ready to be lured by such features. They want hard and pure data. You need to back up your PPC copy with some solid stats and figures. When you are writing about some problems and services, use some real figures and facts. This will make the people feel that the information is real and authentic in your PPC Copy. So, this means that you need some good research before you actually start writing content in your PPC copy for the website.
Keyword is The Key
Yeah, this is one of the tips that would be advised to you in SEO as well. You see, good web traffic can be achieved by a content that is packed with all the important keywords and tags. The main keywords are actually the search requests on search engine. So, if your PPC page has the tags and keywords, it will be indexed by the search engines. This automatically means better website traffic for you. So, fill up the copy with keywords and tags.
The thing that really makes web content difficult to understand is language. If you write too long sentences, the people will be obviously bewildered. So, cut down and use little sentences to say what you want to say. Simplicity works like a miracle for better website traffic.