1.) Identify the goal
Even before you can count on what can your PPC campaign deliver for you, it is essential that you identify the goal that is involved. Your goal should be focused towards generating more of business or at the least be a source of cash. Determine if it is business you want or just mere traffic. If it is traffic that you want, ensure that you optimize your campaign the right way.
2.) What are the keywords?
The keywords that you choose should be able to pull up the right sort of traffic to your site. Essentially, your keywords should pull up at the least 200 impressions to make it effective. If it doesn’t, just chuck it out cause you will have many working your way. Just get rude when you delete keywords that aren’t effective because ultimately, it is your campaign and getting the right sort of keywords is just as important as making the campaign effective.
3.) Content of the Ad
There is no space for big inventions here. Just replace text and optimize them for readability. The same rule for keywords applies here as well. Display URLs, swap the lines, try all means just to make them sound different, but at the same time more effective. Always remember that each ad group should have variations of about 2–3.
4.) The network.
The display and search traffic are two different things as a whole and ensure that you distinguish between the two. Always, remember that these sources need to be performed with care and it is imperative that you review your text and prioritize the ones that are relevant to the traffic and the ones that pertain to the display. Just make them look fresh!
5.) What are those landing pages?
They are the most loved and preferred to be termed as the makers or the breakers of the campaign. Test your landing page variations, because even a minor change of 1% can drastically affect your campaign. Plunge into the testing phase right away and consider multivariate testing modes, as they effectively determine the stats of your landing page and help you optimize effectively.
6.) Expand it
Once it has been completely done, you would for sure know what’s been working for you. Identify the potential niche and make sure you implement the most working ad groups, keywords, landing pages and what not! Follow these few simple tricks and you are sure to make your campaign amass.